01
A headline that names the job and the townThe first line answers what you do and where, because a visitor arriving from a search has not yet decided this is the right business. It also gives search engines the two words your page should rank for.
02
Your phone number within thumb reachOn a phone the number is a tap, fixed where a thumb naturally sits, and repeated at the foot of every page. For most trades and shops this single element carries more work than the rest of the site combined.
03
Proof placed beside the askReviews and real photos sit next to the button rather than on a separate page nobody visits. Someone deciding whether to call wants the reassurance in the same glance as the decision.
04
One page per serviceEach service gets its own address rather than a shared list, because that is the page a search for that service can land on. This is the difference between one page competing for everything and five pages competing for one thing each.
05
Images inside a weight budgetEvery photo is sized and compressed before it ships. A hero image straight from a camera can outweigh an entire well-built site, and the visitor pays for it in waiting.
06
Structured data under the designBusiness details, services, and questions marked up so search engines and AI assistants can read them without guessing. Invisible to visitors and increasingly the thing that decides how you get quoted.