Guides
The answers we give on the phone, written down.
Owners ask us the same questions before they commit to anything. These are the long versions, with the numbers and the reasoning in them. Nothing to sign up for and nothing gated.
Owners ask us the same questions before they commit to anything. These are the long versions, with the numbers and the reasoning in them. Nothing to sign up for and nothing gated.
Eight guides covering what a site costs, how people find you, what to do when something breaks, and when a business needs more than a website.
Most small business sites are not bad, they are inert. The seven things that decide whether a visitor calls you, in the order they matter, plus the expensive extras that change nothing.
Read the guide Money9 min readThe four ways it gets sold, what each one really costs over three years, and the line items agencies leave off the first quote. With a worked example for a five-page trade site.
Read the guide Security12 min readHow to confirm it is really malware, what to do in the first hour, where an infection actually hides, how a proper cleanup works, and how to get the browser warning lifted.
Read the guide Local9 min readWhat the free listing does genuinely well, the five places it stops, how the two feed each other, and what an AI assistant can actually say about you from each.
Read the guide For trades9 min readHow many you need to beat the competitor above you, when to ask, the message that works, why paid reviews are a trap, and how to make the asking happen without you remembering.
Read the guide Search10 min readThe part of search you actually control, in the order it pays off. Titles, descriptions, headings, alt text and internal links, with examples of the right and wrong version of each.
Read the guide Custom builds11 min readThe signals that a spreadsheet is now running something important, what counts as a portal or web app, when buying beats building, and how a custom build gets scoped and staged.
Read the guide For trades8 min readA homeowner with a dead furnace calls three numbers. What happens in the ten minutes after that, why the second and third callers usually lose, and the four fixes that close the gap.
Read the guideEvery guide on this page started as a question somebody asked on the phone. If yours is not here, ask it and you will get the answer by text long before it gets written up.
Tell us what you do and what you are after, and we will come back with real answers about whether a site is worth it for your business.
Most enquiries get a reply the same day, usually within a couple of hours.