Flagship · For trades

The website that quotes when you can't pick up.

You are under a sink or up a ladder when the phone goes. By the time you call back, they have booked someone else. The Lead Machine answers for you: an instant quote estimator tuned to how you actually price, an automatic text back within seconds, and every lead sitting in one dashboard.

$800 to build Then $399/mo Up to 15 pages

Book the demo See how it works
$800Build, one time
$399/moEverything in the plan
SecondsTo the first text back
1–2 weeksScope to launch
The problem

Missed calls are the most expensive thing in a trade business.

Not because the phone rang. Because of what the customer did next. Somebody with a leak, a dead furnace or a panel that keeps tripping is working down a list, and they stop at whoever answers first. Everything below is built around that one fact.

01 You cannot answer while you are workingThat is not a discipline problem, it is the job. Hands are full, the van is loud, and the customer in front of you paid for your attention.
02 They will not leave a voicemailMost people hang up and dial the next result. The lead never becomes a missed call you can see, so it never shows up anywhere for you to chase.
03 "Contact us for a quote" loses the restVisitors who are still comparing want a number before they hand over their name. A form that gives them nothing back is a form most of them close.
04 The ones who do reach you scatterA voicemail, two texts, an email and something your partner wrote on the back of an invoice. By Friday nobody is sure who was called back.
New leads4 unread
Furnace not ignitingBedford · Estimator · texted back 8s $450–$900
Bathroom reno, full gutDartmouth · Estimator · texted back 6s $9k–$14k
Panel upgrade quoteHalifax · Missed call · texted back 11s Call back
Hot water tank, no hot waterSackville · Web form · texted back 9s $1.2k–$2k

An illustration of the owner dashboard. Yours is built around your job types and your pricing.

The trade who answers first usually wins the job, even at a higher price.

Instant quote rangeAutomatic text-backEvery lead in one place

What's in it

Three parts, bolted onto a proper website.

Everything on the Starter plan is here too: hand-built design, hosting, SSL, backups, on-page SEO, changes included. These three are what the extra money buys.

01

A quote estimator tuned to how you price

The visitor picks the job, answers three or four questions you decided on, and gets a real range on screen. Not a made-up number: it is built from your own pricing, your call-out, your minimum, and the things that actually drive the figure up. It says plainly that the final number comes after you have seen the job, and it captures their details on the way through, so a visitor who was only comparing becomes a lead with a scope attached.

02

Automatic text-back, in seconds

The moment a lead comes in, from the estimator, the web form, or a call you could not take, they get a text from your business number confirming you have it and when you will be in touch. It is two-way, so if they reply you are in a conversation without having stopped work. That gap between them reaching out and hearing something back is where most jobs are lost, and this closes it while you are still up the ladder.

03

One owner dashboard, open day and night

Every lead lands in one place with what they asked for, what the estimator quoted, where they are, and what has been sent so far. You open it on your phone between jobs and can see at a glance who still needs a call. Review requests go out from here too, after the work is done, which is how a five-star profile gets built without you having to remember. No new CRM, no app for the crew, no data entry.

Start to finish

What happens when someone needs you at 7pm.

The same sequence runs whether the lead comes from the estimator, the contact form, or a call you could not answer.

01

They find you

Google, the map result, or a neighbour's recommendation. The page loads fast on a phone and says what you do and where you do it, in that order.

Second 0
02

They get a number

Instead of a contact form that promises nothing, the estimator gives them a range for their job and takes their details on the way through.

Under 2 minutes
03

They hear from you

A text lands from your business number confirming you have it and when you'll be in touch, before they have gone back to the search results.

Seconds later
04

You pick it up

Between jobs you open the dashboard, see the scope and the quoted range, and call the ones worth calling. Nothing has fallen down the back of a voicemail.

When you're free
Who it's built for

Trades that quote before they work.

The estimator is rebuilt for every trade, because a furnace call and a landscaping job are not priced the same way. If yours is not on the list and you quote jobs, it still fits.

Book the demo Text us for the demo
The whole package

What $399 a month actually covers.

The site, the software, the hosting, and the person who keeps all three running. One bill, no separate invoices to reconcile.

$800 to build
Month-to-month after
Cancel by email

01 Custom site, up to 15 pagesHand-built and written around your trade, your service area and the jobs you actually want more of. Never a template.
02 Quote estimatorBuilt from a session with you on how you price, then tuned after launch once you have seen the first real quotes come through it.
03 Speed-to-lead textsAutomatic text-back from your business number the moment a lead arrives, whichever route it came in by.
04 Two-way SMSThey can reply to that text and you are in a conversation, from the dashboard or your phone, without stopping what you are doing.
05 Owner lead dashboardEvery enquiry in one list with the scope, the quoted range and the history, open on your phone whenever you have a minute.
06 Review requestsSent after the job is done, so your Google profile keeps building without you having to remember to ask.
07 Hosting, SSL, security, backupsAll folded into the monthly rate and watched daily, the same as every other plan we run.
08 Changes includedNew services, new pricing, a seasonal promotion, a photo from last week's job. Text one person and most of it is done the same day.
What it costs

Lead Machine pricing: $800 to build, then $399 a month.

If you are not sure the estimator is worth it for your trade, say so on the call. We would rather put you on Starter than sell you software you will not use.

Starter
A proper site, without the lead software.

You do not quote jobs, or you quote so few that a phone number is enough.

$800one-time CAD
Plus $99/mo to host it and keep it current
  • Custom design up to 5 pages
  • Hosting, SSL, and backups included
  • Content updates included, just ask
Compare the plans Monthly recommended, not required · Any industry
Lead MachineFor trades
The full site that quotes when you can't.

You quote jobs and lose work to missed calls.

$800one-time CAD
Plus $399/mo for the lead software and the care
  • Custom site up to 15 pages, built and launched
  • Hosting, SSL, security, and backups
  • Content updates included, just ask
The lead machine, on the monthly
  • Quote estimator tuned to how you price
  • Owner lead dashboard, open day and night
  • Speed-to-lead texts, review requests, two-way SMS
  • These three run on our software, so they end with the plan
Start with the Lead Machine Live in 5 business days to 2 weeks
Custom
For work that doesn't fit the monthly plans.

Multiple locations, a fleet, a franchise, or something closer to software.

Quotescoped together
Billed per project, in stages
  • Discovery and a written scope first
  • CMS, logins, and integrations as needed
  • You own the work outright
Talk through a project Optional $99 / $399 care plans

What we won't tell you

  • No lead-count guarantees
  • No Google ranking promises
  • No invented case-study numbers
  • No lock-in to keep you paying

What we will tell you is what the software does, what it costs, and whether we think it will pay for itself in your trade. If the answer is no, we will say so on the call and leave it there.

The estimator suits trades that quote by job. If you sell from a shop or an office, a custom website at $800 and $99 a month is the better fit, and anything needing customer logins or member records belongs in a scoped project.

Questions

What owners ask on the demo call.

Usually in this order, usually within the first ten minutes.

Don't see your question?

Call (902) 225-5280 hello@alpwebstudio.com
Q.01

Does the estimator give a binding price?

No, and it should not. It gives a range built from your own pricing, and says plainly on screen that the final number comes after you have seen the job. It exists to stop the visitor leaving to find someone who will give them a number, not to commit you to one.

Q.02

How do you know how I price work?

We sit down and go through it before the build. Your job types, what drives the number up, your call-out and minimum, the things you will not quote sight unseen. That conversation is what the estimator gets built from, which is why the Lead Machine takes a couple of days longer than a Starter site.

Q.03

What is speed-to-lead and why does it matter?

It is how long a customer waits between reaching out and hearing from someone. Homeowners with a problem call down the list until somebody answers, so the trade who replies first often wins the job before the others have listened to the voicemail. Automatic text-back closes that gap while you are up a ladder.

Q.04

Do I need to change how I run the business?

No. The dashboard is a website you open on your phone, and the texts come from your business number. There is no new CRM to learn, no app for your crew, and no data entry. If you ignore the dashboard entirely, the leads still reach you by text and email.

Q.05

What happens to the estimator and dashboard if I cancel?

You keep your website files. The lead dashboard and the quote estimator are our own software, so those stay with us. Cancel any time by email, with no penalty, effective at the end of the billing month.

Q.06

I'm not in the trades. Can I still get this?

The Lead Machine is built for businesses that quote jobs, so it only earns its price if quoting is how you win work. If that is not you, the Starter plan at $800 and $99 a month is the same quality of build without the parts you would not use.

Ready when you are

See it running before you decide.

Twenty minutes, your trade, your pricing. We will show you the estimator quoting a job the way you would quote it, and tell you straight whether it is worth $399 a month for your business.

Most enquiries get a reply the same day, usually within a couple of hours.

Book the demo See full pricing
Rather just talk? Text (902) 225-5280 Call us